News and Views

Who gets to tell the story about the refugee crisis in the UK? Suella Braverman's description of the refugee crisis as an 'invasion' shapes the narrative we all absorb.

Need help navigating inclusive language for not-for-profits? Here's a short blog and list of common problematic words in charity communications.

Charity communications are all about storytelling. It’s the most compelling way to attract support for the people your organisation is working with. So, the WAY you tell them is critical. It determines how well you’ll engage audiences, foster relationships with your brand, and, ultimately, raise money for your cause.

In conversations about ‘decolonising’ charity comms, finding ethical problems is easy. Finding solutions that keep supporters motivated to give is harder.

For a story to connect with its audience, it needs to be well told. You can have the perfect story structure, the most inspiring lead character and a beautifully evocative theme. But they are nothing without a good storyteller to share them.