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Strengthening brand identity, Hospice in the Weald descriptor. Strengthening brand identity, logo placement, typeface and colour palettes from the Hospice in the Weald brand guidelines.

Strengthening brand identity

Hospice in the Weald

Hospice in the Weald, a local hospice in Kent, does amazing things to ensure terminally ill patients enjoy the remaining life they have. We won a three-way pitch to become their designated design agency, supporting a passionate group of fundraisers by strengthening the brand and bringing sound thinking and creative solutions to a range of campaigns, communications and events.

Our first task was to evolve the existing visual identity and give the brand a distinct personality. We expanded the colour palette to include primary and secondary colours, introducing two new typefaces and becoming stricter about logo positioning when dual branding was required. The new visual identity gives the Hospice greater depth and resonance in the community it serves, helping them to communicate consistently and engagingly. We also created a comprehensive set of guidelines to accompany the new look and feel.

We’ve applied the visual identity across all fundraising and corporate materials. These include the Newsletter, lottery communications, the Christmas Light Up a Life campaign, and the 2012/13 Annual Review.