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Fundraising ideas in Macmillan's little green book. Fundraising ideas in Macmillan's Little Green book - full cover.

Fundraising ideas in a little green book

Macmillan Cancer Support

This delectable little treat takes its inspiration from Brian Eno and Peter Schmidt’s Oblique Strategies. After carrying out a brand audit of the plethora of Macmillan fundraising materials that had sprung up organically, Corin as the then Head of Design at Macmillan came up with the ingenious concept of creating a bible of fundraising ideas.

It wasn’t a prescriptive, step-by-step fundraising manual, but a book filled with little gems of inspiration to be mulled over and built upon. So well received was this little creation that it won a Marketing Design Award and is still in circulation.