The new visual identity is charming and playful in its use of illustrations, yet bold and brave in its use of photography when it needs to be. With such a flexible visual identity it can be a challenge to get the right balance between the content, illustrative elements and colour combinations.
We individually designed each spread around a specific story so that the overall look and feel is similar to a magazine in its fluid style and structure. This makes it more inviting and engaging, informing supporters of the great work NSPCC are doing.
Our client was really pleased with the result and so are we.