Most of us hold plenty of affection for St John Ambulance. Yet for all that affection, the charity was perceived as old fashioned and lacking in relevance from the research and focus groups that were conducted prior to the launch of the new brand.
Once the of new visual identity had been created our responsibility was to take the visual elements and to implement them across all the marketing collateral, which included posters, pull up banners, guidelines for signage, PPT templates, z-cards, ads.
Our main challenge was to roll out the brand in six weeks, in time for a September go live date. With so many deliverables needing to be designed we put in place a special process that allowed us to be highly organised, logical and fast without compromising on quality. The project manager and designer worked closely with the client in a continuous relay race to ensure everything was completed on time.
The new brand is modern and fresh. Everyone within the organisation has embraced the new look and feel and is enjoying using the many templates and guidelines we have created.