Atrial Fibrillation is the most common type of irregular heartbeat and today there are over one million people living with it in the UK. If left untreated sufferers are up to five times more likely to have a stroke.
We worked with The Stroke Association to put together a pack aimed at GPs to raise awareness of how treatable this condition is and the signs to look out for. After all, early detection results in fewer strokes.
However, our audience, as we know are overworked, short on time and constantly bombarded with information. To ensure cut through, we presented GPs with the hard facts of the condition with accompanying infographics allowing them to see key information at a glance. The enclosed coaster served as a reminder of what they needed to check for and a useful place to rest their tea or coffee.