Children’s stories, charity stories, and emotional punches
What is it about children’s stories and the darkest reaches of human nature? Like purpose-led storytelling, they engage our moral consciences.
News and Views
AI, charity copywriting, and the cosmic music of 1970s East Germany
Apparently, AI copy generators take away the 'admin and drudgery' of copywriting. But will they steal our hearts? And what do they know about East German cosmic music?
Feature films
A film is one of the best ways to tell a story. Recently, we created two that made a real splash.
Storytelling and why I believe in fairies
The thing is, most people may claim not to believe in fairies. But when push comes to shove, they’d rather not risk upsetting them.
Ten tips for unlocking emotional stories in interviews
When interviewing people on the front line of our public services, getting to what they really feel can be tricky. Especially when they're men.
The refugee crisis, political language and charity brands
Who gets to tell the story about the refugee crisis in the UK? Suella Braverman's description of the refugee crisis as an 'invasion' shapes the narrative we all absorb.
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