Outstanding results for our Orbis UK Christmas mailer
We were bowled over this week to learn about the results of the Christmas mailer we did last year for international eye care charity Orbis UK. The main mailer exceeded its target by more than 50% and the reminder mailer by more than 150%!
Results like these remind us just how important it is for creative work to deliver value-for-money. Effective direct mail campaigns don’t just generate valuable funds for the cause, they help convince donors that their money is being well spent – in this case, by supporting the complex task of providing eye care in South East Bangladesh during the coronavirus pandemic.
Delivering a coherent and convincing piece of print creative in the fast-changing situation of the pandemic required agility and imagination. We also had to compete effectively for share-of-voice during the busy Christmas period.
Working collaboratively with agility
But, as with all our projects with Orbis, we benefited from a close working relationship with the client team. We adapted work responsively, we never took our eye off the ball creatively, and we developed solutions collaboratively.
Above all, we foregrounded a moving, inspirational story, which captured all our attention.
We couldn’t be happier with the campaign’s results – and the change we’ve helped make for people in low-income areas in urgent need of eye care. We’re already working on another project with Orbis, and we’re looking forward to lots more.
If you’d like us to help tell your story, please drop us a line.
