Stories make us human

They provide us with our morals, our beliefs, our personal histories and social relationships. They’re what lay behind our motivations and actions. 

Charities and cause-driven brands are bursting with moving stories demanding to be told. More so, we believe, than most other organisations. It’s our job to find your story and craft it – for the right people, with the right tone, in the right format, and at the right time. 

For nearly ten years, we’ve worked with some of the UK’s biggest and best-loved organisations. And lots of smaller ones too. Whatever the story and wherever we tell it, we’ll make it sing.

The tales we tell come in all shapes and sizes

Sometimes, we’ll tell stories about an organisation, through a brand identity, annual report or newsletter. Other times, we’ll inspire people to donate money – in digital media and websites, or in print ads, events materials and direct mail packs. And we’ll also create content so captivating – like blogs, films or articles – that people will want to share them on their social channels.

We tell lots of different stories – long, short, visual, written. But they’re all authentic, relatable and emotional. And they all have people at their heart. 

Authentic

We tell stories faithfully. We build trusting relationships with people whose story we’re telling, and with those we’re telling it to.

Relatable

We take time to understand your audiences so we can tell them stories they’ll identify and engage with.

Emotional

We make people angry. And frustrated. And joyful and sad and surprised and inspired. Our stories make people feel. And then act. 

Working together

We like creative that stops you in your tracks. But we like our processes smooth and predictable. Our five stages are built on collaboration, planning, thinking, inspiring and delivering. They’re also circular – because we’re always learning, improving and ready for the next project.

Plan and prepare

Meet to discuss the brief, budget and timings. What’s the story, and who are we telling it to? What problems can we anticipate, and how are we going to solve them?

Learn and discover

Research our audience, sector and competitors. What are the insights that will lead to something new, distinctive and compelling?

Create and inspire

Develop rich conceptual areas and inspirational creative routes. Make sure the stories we’re telling are all authentic, relatable and emotional.

Refine and improve

Agree the chosen route. Test if possible.
Re-write, revise and improve it collaboratively.

Implement and evaluate

Deliver on time and within budget. Monitor, evaluate and take learnings forward to the next project.

Who we are

Our core team of Aruna, Corin and Rich offer more than 40 years’ expertise and experience, so you can rest assured your project is in safe hands.

Our team of experts

We also work closely with our trusted team of specialists, including illustrators, researchers, developers, writers and data analysts – to name a few.

Aruna
Safri-Singh

Client Director

Aruna looks after all our clients, familiar and new.

Corin
Martin

Creative Director

Corin’s responsible for design and all creative output.

Rich
Hall

Head of Copy and Strategy

Rich takes care of copywriting, content and strategy.