Stories make us human
They provide us with our morals, our beliefs, our personal histories and social relationships. They’re what lay behind our motivations and actions.
Charities and cause-driven brands are bursting with moving stories demanding to be told. More so, we believe, than most other organisations. It’s our job to find your story and craft it – for the right people, with the right tone, in the right format, and at the right time.
For nearly ten years, we’ve worked with some of the UK’s biggest and best-loved organisations. And lots of smaller ones too. Whatever the story and wherever we tell it, we’ll make it sing.
The tales we tell come in all shapes and sizes
Sometimes, we’ll tell stories about an organisation, through a brand identity, annual report or newsletter. Other times, we’ll inspire people to donate money – in digital media and websites, or in print ads, events materials and direct mail packs. And we’ll also create content so captivating – like blogs, films or articles – that people will want to share them on their social channels.
We tell lots of different stories – long, short, visual, written. But they’re all authentic, relatable and emotional. And they all have people at their heart.
Authentic
We tell stories faithfully. We build trusting relationships with people whose story we’re telling, and with those we’re telling it to.
Relatable
We take time to understand your audiences so we can tell them stories they’ll identify and engage with.
Emotional
We make people angry. And frustrated. And joyful and sad and surprised and inspired. Our stories make people feel. And then act.
Working together
We like creative that stops you in your tracks. But we like our processes smooth and predictable. Our five stages are built on collaboration, planning, thinking, inspiring and delivering. They’re also circular – because we’re always learning, improving and ready for the next project.
Plan and prepare
Meet to discuss the brief, budget and timings. What’s the story, and who are we telling it to? What problems can we anticipate, and how are we going to solve them?
Learn and discover
Research our audience, sector and competitors. What are the insights that will lead to something new, distinctive and compelling?
Create and inspire
Develop rich conceptual areas and inspirational creative routes. Make sure the stories we’re telling are all authentic, relatable and emotional.
Refine and improve
Agree the chosen route. Test if possible.
Re-write, revise and improve it collaboratively.
Implement and evaluate
Deliver on time and within budget. Monitor, evaluate and take learnings forward to the next project.
Who we are
Our core team of Beki, Corin and Rich offer more than 40 years’ expertise and experience, so you can rest assured your project is in safe hands.
Our team of experts
We also work closely with our trusted team of specialists, including illustrators, researchers, developers, writers and data analysts – to name a few.
Corin
Martin
Creative Director and Founder
Corin’s responsible for design and all creative output.
Rich
Hall
Strategy director and senior writer
Rich takes care of copywriting, messaging and strategy.
