A film is one of the best ways to tell a story. Films are versatile – they can make the most engaging content on social, they can sum up a campaign or brand on a website homepage, they can show off your work at an event, or they can go on broadcast media. We especially like making films for our clients, because their causes produce the best opportunities for emotional storytelling. Recently, we created two that really made a real splash.
The first was for a new client, Electrical Safety First. We talked to firefighters with first-hand experiences of discovering people caught in fires caused by portable electric heaters, and their responses made for a really hard-hitting safety message. The timing was perfect as so many of us have been looking to cut heating costs this winter in the cost-of-living crisis.
The creative, ‘Don’t Be Next’, challenged perceptions of ladsy front-line workers unwilling to share their feelings. And the results speak for themselves: nearly blanket coverage across the BBC News website, The Metro, Independent, Evening Standard, Daily Mail Online, The Sun, the Press Association, ITV online, ITV Lunchtime News Live and more than 170 regional online outlets. It also attracted nearly 60,000 views on Twitter.
We knew all about the need for nurses to seek a friendly, understanding person to offload to – especially given the recent pressures they’ve faced during the pandemic, with funding cuts and the cost-of-living crisis. But nurses put others before themselves by default. They need a lot of persuasion to make a call that caters solely to their needs.
We turned to animation this time, using a clear, textured style to convey diversity and reach and a strong type that could carry simple, bold messages. The film, initially made for the Nursing Times Awards, went down a storm. Teresa Griffiths, Chief Executive of Nurse Lifeline, said, “We had a small budget, so it was a risk. But it was a risk worth taking because we are so proud of that film.”
We love making films here at Narrative, not least because we get to team up with some of the best production talent in the sector (thanks The Saltways and Lee Cooper).
Like us to make a film for you? Please drop us a line, any time.