Bowel Cancer UK

A supporter-focused story

An image showing the cover and masthead of the magazine
The magazine leads with strong supporter imagery

Brief

Re-design a supporter magazine following the merger of Bowel Cancer UK and Beating Bowel Cancer.

Challenge

To reassure and inspire supporters following the restructure and re-brand

Solution

A new name, masthead and look and feel. ‘Spotlight’ put the supporter first on every page, with a re-design that enabled key calls-to-action and authentic, inspiring stories to stand out. We developed the new brand, ensuring its seamless flow into the newsletter format, finding just the right balance of familiarity and anticipation of a bold new adventure.

After developing the name and concept, we worked closely with the in-house copywriter to make sure the design, layout, images and copy were integrated effectively.

An image showing lots of spreads from the magazine
Bitesize information broken up with colours make for a more engaging read
Image showing the magazine's masthead
The masthead captures the personality of the magazine

Result

A significant and successful early iteration of Bowel Cancer UK’s new brand.

A happy client too:
“Every job we work on with Narrative is incredibly enjoyable! They always offer fantastic support, demonstrate a strong understanding of our brand, and deliver to schedule – and the supporter magazine was no exception.”

A spread from the magazine
Repositioning themselves as a research charity means a focus on clinical trials and their impact on bowel cancer
Image of a bowel cancer survivor with a quote showing how the brand identity looks
Heart wrenching stories highlight the importance of the work Bowel Cancer UK does
A feature spread from the magazine
A feature spread from the magazine
A spread from the magazine showing yhe bright and warm contents page
A spread from the magazine with a feature on New Research

Narrative... always offer fantastic support, demonstrate a strong understanding of our brand, and deliver to schedule.

Image of scientists in a lab

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