Re-design a supporter magazine following the merger of Bowel Cancer UK and Beating Bowel Cancer.
To reassure and inspire supporters following the restructure and re-brand
A new name, masthead and look and feel. ‘Spotlight’ put the supporter first on every page, with a re-design that enabled key calls-to-action and authentic, inspiring stories to stand out. We developed the new brand, ensuring its seamless flow into the newsletter format, finding just the right balance of familiarity and anticipation of a bold new adventure.
After developing the name and concept, we worked closely with the in-house copywriter to make sure the design, layout, images and copy were integrated effectively.
A significant and successful early iteration of Bowel Cancer UK’s new brand.
A happy client too:
“Every job we work on with Narrative is incredibly enjoyable! They always offer fantastic support, demonstrate a strong understanding of our brand, and deliver to schedule – and the supporter magazine was no exception.”
Narrative... always offer fantastic support, demonstrate a strong understanding of our brand, and deliver to schedule.