The Medical Research Foundation were creating an instagram account in order to engage their existing audience, extend their reach to a bigger audience and to encourage fundraising.
They required a suite of branded designs to share human stories, scientific research and inspirational researchers – alongside fundraising activity.
The final templates were to be used for Instagram, Facebook, Twitter, YouTube and LinkedIn.
This project had a short timeline and limited budget. The team had to work at pace, getting to grips with the new client brand quickly.
In addition an approach to icons needed to be considered that could be used ongoing easily by internal team members.
A branded templated approach that was transferred into Canva after sign off was the agreed to be the best approach. This allowed the client to easily continue with ongoing posts of varying types for each of their campaigns.
Due to budget restrictions we developed a suite of icons taken from stock and brought in line with the brand.
The project was concluded with a large selection of templates being transferred to canva ready for the Medical Research Foundation team to start using.
The client loved the final template designs, icons and brand consistency across all of the assets. They updated soon after asset delivery to let us know that the engagement levels were quickly increased.
"We’re already noticing the difference they are making to our both our engagement levels and the efficiency of our team output. Thank you"