Macmillan Cancer Support
A story of building, learning and sharing
Brief
Create a brand identity for the Annual Volunteer Conference and Awards.
Challenge
Produce something within brand guidelines that built on previous years’ successes yet still appears fresh and new.
Solution
Exploring ideas of newness and shared experiences, we developed three concepts around the central idea of ‘Build. Learn. Share.’
We put these imperatives at the forefront of the identity to boldly inspire conference-goers, and we designed a suite of supporting icons to signpost particular stalls, events and messages.
Result
The identity was so scalable and well-liked, it extended to the event’s signage, resulting in a fully immersive spatial brand experience.
The identity was so scalable and well-liked, it extended to the event’s signage, resulting in a fully immersive spatial brand experience
