Peace Direct

Stories to change the world

Front cover of the report and next three images show different pages from the report.
A strong, simple cover makes the report stand out against others in a competing field

Brief

To produce a visually arresting impact report for high-value donors.

Challenge

To help a small charity punch above its weight with limited image resources.

Solution

A bold design solution, using Saul-Bass influenced illustration which reflected the core ‘Conflict is a normal part of life. Violence is not.’ message.

The provocative look and feel invited readers to turn every page and distinguished Peace Direct from its competitors. Our layout also enabled the narrative to work on multiple levels – at a glance, and in depth.

Strong colours and photography work together to make for a compelling read
Infographics used to pull out statistics throughout the report

Result

The report was well received by the charity’ board and donors alike, becoming a vital tool for driving high-value donor income (we were delighted that the CEO took a bagful to every meeting he had!). Peace Direct’s income rose from £1.39m to £3.10m that year, and we’ve been designing their income reports ever since.

Breaker pages act as overviews for key themes
The report is broken down into themes across countries
Woman standing in the doorway of a house.
Policeman with gun in protest.
Young woman in traditional dress sitting on a chair.
Close up of front cover.
Infographics spread from report.
A year in numbers told through infographics

Peace Direct’s income rose from £1.39m to £3.10m that year, and we’ve been designing their income reports ever since.

Woman in the jungle holding digging tool.

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