Energy Saving Trust

Impact report 2022

Brief

Build on the work completed for the 2021 impact report focussing on the Energy Savings Trust have helped people save money during the unfolding energy crisis.

Challenge

To use the new brand guidelines to develop the report design ensuring the articles are showcased in a way that lends itself to a digital version that can be viewed easily on mobile devices.

Solution

A report that slightly moved away from the corporate blue of the previous report, with a focus on striking hero imagery supported by a bright yellow colour taken from the new brand guidelines.

The content had a bold approach with the infographics taking on a ‘journey like’ feel showing key facts and figures.

Overall the report had a warm feel to it than the previous year with a focus on the photography demonstrated clearly in a grid like format.