To design an impactful impact report – the first one ever for a new brand, and for the new CEO.
The report needed to navigate the nuances of a brand new brand identity that hadn’t yet been fully explored. We were tasked with exploring how the identity would look in print, how a selection of the core elements would come together, and how far a new brand needed to be pushed.
We needed to;
We created a bright and bold design, which prominently divided the page – whether horizontally, vertically or into a grid like format. This brought prominence to their ‘switch’ device and inspired a range of possibilities for how the device would be used flexibly.
We also used vertical headlines to create dynamism, and looked at how type and image interacted with the bold page divides.
The finished report was everything we promised; bright, bold, impactful, dynamic and everything else in between.
With a strong focus on the benefits of energy in the photography, a colour scheme that guided navigation and an icon system that was subsequently added to the brand guidelines.
Our client was so happy that a few months after launch we started work on the edition