Energy Saving Trust

An Impact report that tells tall tales (2020/21 edition)

Brief

To design an impactful impact report – the first one ever for a new brand, and for the new CEO.

Challenge

The report needed to navigate the nuances of a brand new brand identity that hadn’t yet been fully explored. We were tasked with exploring how the identity would look in print, how a selection of the core elements would come together, and how far a new brand needed to be pushed.

We needed to;

Cement their reputation as experts in energy efficiency and sustainable energy use
Demonstrate the impact of their work in the last year in an engaging, creative, and story-led style
Appeal to their current audience but also target new clients and collaborator

Solution

We created a bright and bold design, which prominently divided the page – whether horizontally, vertically or into a grid like format. This brought prominence to their ‘switch’ device and inspired a range of possibilities for how the device would be used flexibly.

We also used vertical headlines to create dynamism, and looked at how type and image interacted with the bold page divides.

Result

The finished report was everything we promised; bright, bold, impactful, dynamic and everything else in between.

With a strong focus on the benefits of energy in the photography, a colour scheme that guided navigation and an icon system that was subsequently added to the brand guidelines.