Grandparents Plus
A story of love, warmth and empathy
Brief
Develop a new brand strategy and identity and implement it across a range of materials.
Challenge
Create something unique and differentiating about a universal experience: the grandparent-child bond.
Solution
A bright, bold celebration of the warmth of family love. We dived deep into the brand’s equity, audiences and competitors. And we discovered that Grandparents Plus is deeply rooted in values of love, warmth and the empathy that comes from experience. These are the things that distinguish from its competitors, and that frame the emotional connection with its audiences.
Our bright, bold identity signifies the strength of the bonds between grandchildren, their grandparents and Grandparents Plus. The yellow evokes warmth and positivity, and the hand-drawn circle neatly personifies the uniquely positive relationship grandparents have with their children.
Result
Maeve Thompson, Marcomms Manager, said: “Working with Narrative was a fantastic experience. We’re really pleased with the thinking and collaboration across all stages.”
“Working with Narrative was a fantastic experience. We’re really pleased with the thinking and collaboration across all stages.”
