International Rescue Commission
Women’s stories of violence and wellbeing
Brief
Design a policy report that cuts through in the crowded International Development arena.
Challenge
Reporting on wartime Raqqa, Syria, meant it was impossible to source photography, so we needed to generate imagery ourselves. We also had to make sure we represented each partner organisation and success story equally.
Solution
We decided to commission a watercolour illustrator to bring the report to life visually. In doing so, we created a distinct look and feel that contrasted with more commonly-used war imagery. The style also lent itself well to telling the stories of women in wartime.
Result
A beautiful report, which was well received and gained traction in social media. The client was delighted: “The launch was a great success. The illustrations, report and policy brief were all big hits. Thanks for delivering really high-quality work despite extremely tight schedules!”
Thanks for delivering really high-quality work despite extremely tight schedules!”
