Scope

Stories of disabled people’s life journeys and challenges

Image showing stack of the series of reports
A consistent look and feel applied throughout

Brief

Design a 70,000 word report for ‘Our lives, our journey’, a pioneering five-year research study following the lives of disabled people.

Challenge

To bring to life a lot of research data, with relatively little imagery, in human, relatable (and accessible) formats to inspire engagement.

Solution

A storytelling approach, which turned data into a powerful, digestible narrative. We recommended breaking the overall report into five sub-reports, each with covers representing a different life-stage of living with disability. 

We developed a strong, consistent look and feel, which flexed to the chapterised format while remaining moored to the Scope brand. We sought out the human voices amid the research data, enabling the design to tell relatable stories by highlighting participants’ experiences.

Image of lots of spreads from the reports.
Bold colours and use of illustration make the reports feel engaging and fun
Illustration showing discrimination against disabled people
Illustrations used where photography is impractical

Result

A happy client, and a beautifully realised culmination of five years’ hard work.

We were delighted to have brought to life Scope’s first major intervention into research and advocacy since re-branding.

Image showing a spread from the reports. There are bright illustrations and clear text
Strong breaker pages clearly divide up the reports
Image showing cover of one of the reports
Covers designed to feel like a series
Image showing cover of one of the reports
Image showing cover of one of the reports
A spread from the report showing bright and colourful elements and simple layout
Box outs help break down content into manageable chunks
Illustration from the report showing a stack of books with an apple on top
Illustration from the report showing a teddybear
Illustrations draw the eye and help explain the content
Illustration from the report showing a lightbulb

A storytelling approach, which turned data into a powerful, digestible narrative.

Illustration from the report showing a woman sat on a bench

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