Produce a prospectus, leaflets, signage and lots more to inspire young people to come to our school.
To develop a new brand ID into a fully-formed and rolled out visual identity, tone of voice and look and feel – that felt modern, appealed to a diverse audience, and drove revenue.
We worked to understand their audiences – affluent parents of children at each of the three International Baccalaureate stages. Bringing out the school’s value to its students, we developed key, campaignable sentiments that highlighted students’ experience of the distinctive qualification and educational setting – like ‘I Breathe’, ‘I Belong’, ‘I Begin Here’ and ‘I Bring It’.
We develop a quietly confident and modern visual language, which we rolled out across the entire school’s communications materials – from large scale outdoor graphics to assert the school’s place in its community, to school booklets, handbooks and the prospectus, right through to PowerPoint templates for staff.
This was our first foray into education, and we were pleased to give South Bank International a fresh outlook with a fully integrated set of communications materials. They were delighted too – in the first year of the new materials launching, student intake increased by 10%.
In the first year of the new materials launching, student intake increased by 10%.