St John Ambulance

Telling a new visual story about a much-loved organisation

Image showing elements from the new brand identity
Strong messaging drives the brand

Brief

Roll out a new visual identity for one of the UK’s most well-loved brands in just six weeks.

Challenge

Interpret a brand new set of brand guidelines for an extensive portfolio of marketing collateral – consistently, faithfully, and at speed.

Solution

We developed a special process, centred on our project manager and designer and including all necessary client stakeholders.

We used all our project management experience to ensure multiple assets, including posters, pull-up banners, signage guidelines, PowerPoint templates, z-cards and ads were delivered speedily and efficiently, without compromising on quality.

Image showing someone learning about infant CPR
Image showing business cards and a Z-card using the new brand identity
The brand is inspired by the patterns on ambulances and applied to all materials

Result

We delivered everything on time and in budget, and our continuous ‘relay race’ process made for a fun, energetic project. Everyone in the organisation quickly embraced the new look and feel.

Image showing two posters using the new brand identity
Adding humour and eye catching imagery to campaign posters make them impactful
Image showing pages from the brand guidelines
Multiple sets of guidelines created for all the different areas of the organisation
Image showing posters using the new brand identity
Advertising approach to campaigns
Image showing poster campaign using the new brand identity
Image showing posters using the new brand identity
Image showing posters for a campaign using the brand identity

Our continuous ‘relay race’ process made for a fun, energetic project.

Image showing the brand pattern

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