Produce a DM pack aimed at GPs to raise awareness of a treatable condition is being overlooked.
Atrial Fibrillation is the most common type of irregular heartbeat and today there are over one million people living with it in the UK. If left untreated sufferers are up to five times more likely to have a stroke.
This condition is completely treatable and could be caught if GPs were more aware of the symptoms when doing simple checks on blood pressure. However, our audience, as we know, are overworked, short on time and constantly bombarded with information.
We worked with The Stroke Association to raise awareness of how treatable this condition is and the signs to look out for. After all, early detection results in fewer strokes.
To ensure cut through, we presented GPs the hard facts of the condition with accompanying infographics allowing them to see key information at a glance. The enclosed coaster served as a reminder of what they needed to check for – besides who doesn’t love a cup of tea?
The pack was targeted to a very specific audience so worked very well to raise awareness of the condition.
"The pack looks great. Top marks guys!"