NSPCC

The Big Climb story

The campaign logo
Campaign logo

Brief

Re-launch the NSPCC’s Gherkin Challenge online during the coronavirus pandemic.

Challenge

To recreate a highly successful event in a virtual format when the need for income had never been greater.

Solution

We converted and updated existing materials to create an even more compelling reason to sign up than before.

Leading with an animation, we designed more than 40 digital assets encouraging people to track their steps, reach their goal, and make sure NSPCC were still there for children.

Animation from the campaign showing how the event worked
The Big Climb sign-up animation
Online advert from the campaign. Image of a woman running down stairs outdoors.
Campaign social assets

Result

A successful reimagining of the event, raising nearly £50k and attracting almost 250 people. 

Online advert from the campaign. Image of a woman running up stairs outdoors.
Social assets
Online advert from the campaign. Image of a family on top of a mountain with their arms outstretched
Online advert from the campaign. Illustration of family climbing stairs together

Nearly £50k raised from a punchy and fun campaign

Image of a family at the top of a mountain with their arms stretched out

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