Re-launch the NSPCC’s Gherkin Challenge online during the coronavirus pandemic.
To recreate a highly successful event in a virtual format when the need for income had never been greater.
We converted and updated existing materials to create an even more compelling reason to sign up than before.
Leading with an animation, we designed more than 40 digital assets encouraging people to track their steps, reach their goal, and make sure NSPCC were still there for children.
A successful reimagining of the event, raising nearly £50k and attracting almost 250 people.
Nearly £50k raised from a punchy and fun campaign