Blind Veterans UK
A digital story about erm… switching your phone off
Brief
Quickly develop Minimum Viable Product campaign materials for #24unplugged
Challenge
Execute concepts in a new brand, at speed, across digital, social and print for testing.
Solution
Working with agility and not being precious. Developing design and copy for campaign materials good enough
to test, which could also flex depending
on results, utilising a brand new visual identity.
Result
We achieved greater than expected engagement across social channels.
#24Unplugged was also quickly established as part of the fundraising team’s digital products portfolio, becoming a valuable test case for future evolutions.
We achieved greater than expected engagement across social channels.
