Blind Veterans UK

A digital story about erm… switching your phone off

Brief

Quickly develop Minimum Viable Product campaign materials for #24unplugged

Challenge

Execute concepts in a new brand, at speed, across digital, social and print for testing.

Solution

Working with agility and not being precious. Developing design and copy for campaign materials good enough
to test, which could also flex depending
on results, utilising a brand new visual identity.

Campaign posters
Social assets

Result

We achieved greater than expected engagement across social channels.

#24Unplugged was also quickly established as part of the fundraising team’s digital products portfolio, becoming a valuable test case for future evolutions.

Supporter fundraising posters

We achieved greater than expected engagement across social channels.

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