Addaction
A Story of Shared Understanding
Brief
Create a new audience-led visual identity and messaging for our regular giving programme.
Challenge
To produce a single, campaignable idea that brings together what beneficiaries and supporters have in common.
Solution
‘I’m just like you.’ In our research, we identified Addaction’s most differentiating strength as its ability to directly tackle the stigma surrounding addiction.
People who use their services are just like everybody else, they’ve just been severely affected by particular physical, mental and emotional circumstances. Our solution focused on the common relatable similarities we all share.
We used imagery and language focused on impact and recovery, illuminating the return to less troubled lives supporters could relate to. It was visually wrapped with swirling paint strokes in light, bright hues, positively reflecting the maelstrom of possibilities within all of us.
Result
The new identity was well received internally and worked hard to enhance fundraising propositions across Events and In Memory materials.
The new identity was well received internally and worked hard to enhance fundraising
